¨     Sudhanshu Vats has been appointed as the new chairman of the Advertising Standards Council of India (ASCI).

¨     He is the Managing Director of Pidilite Industries Limited.

¨     The announcement was made at ASCI’s 39th annual general meeting.

¨     His appointment comes as ASCI prepares to celebrate its 40th anniversary in October.

¨     S. Subramanyeswar from MullenLowe Global has been appointed as vice-chairman.

¨     Paritosh Joshi, Principal at Provocateur Advisory, has been named honorary treasurer.

¨     ASCI is India’s independent self-regulatory body for advertising.

¨     To mark its 40th year, ASCI will launch several new initiatives over the next year.