TRAI has successfully created and implemented a framework that ensures the traceability of all commercial SMS.
This is a significant step towards developing a more secure and spam-free messaging ecosystem.
This program represents a key milestone in the TRAI’s continuous efforts to protect consumers against spam.
At the same time, the transparency and accountability of commercial messaging platforms are improving.
All major principal entities have registered their message transmission chains with access providers.
SMS communication received through unregistered channels was denied beginning December 11th, 2024.
This framework required all principal entities to declare and register their message transmission pathways using blockchain-based distributed ledger technology.
All principal entities include corporations, banks, and government bodies, as well as their telemarketers.
This chain declaration and binding method enables end-to-end traceability of all messages, from origin to delivery, without jeopardising data security or slowing SMS delivery.
