The Ministry of Information & Broadcasting (MIB) issued new advisories to advertisers and advertising agencies for advertisements related to food and health sectors.
Advertisers and advertising agencies have to upload an annual self-declaration certificate for advertisements related to the food and health sectors.
The facility for uploading the self-declaration certificate by the advertisers/advertising agencies has been made available on the Broadcast Seva Portal for TV/radio advertisements and on the portal of the Press Council of India for advertisements on print media/internet.
As per the directive, it will be the responsibility of the advertisers/advertising agencies to follow applicable Indian laws.
The advisory supersedes all previous advisories issued by the Ministry of Information & Broadcasting. It is limited to the food and health sector only.
The right to health is a fundamental right in the Constitution that comprises the right of a consumer to become aware of the quality of products being offered for sale by manufacturers, service providers, advertisers, and advertising agencies.
