- Department of Consumer Affairs issued a warning against drip pricing .
- The department also shared a sample of how drip pricing applies to customers.
- National Consumer Helpline urged people to connect for any assistance if they face any such situations.
‘Drip pricing’
- Drip pricing is a strategy where only a portion of an item’s cost is initially displayed.
- Under this, the full amount is revealed later during the purchase process.
- The charges often include local taxes or booking charges.
- It is a technique used by companies to increase the price of an item after the customer has been drawn into the buying process.