The Ministry of Commerce & Industry is promoting India as a global MICE (Meetings, Incentives, Conferences, and Exhibitions) destination.The objective is to showcase India’s MSME sector, traditional handicrafts, artisanal offerings, weavers, and manufacturing prowess internationally.The Ministry also unveils India’s ambitious Mega Events line-up for the coming months; Aatmanirbhar Bharat Utsav, Indus Food, Bharat Mobility Global Expo 2024 and Bharat Tex.
MICE (Meetings, Incentives, Conferences and Exhibitions)
- MICE is a term used in the tourism and events industry to categorize and represent a segment related to business and corporate tourism.
- MICE tourism involves organizing and hosting events, meetings, conferences, exhibitions, and incentives for companies and groups.
- These activities aim to facilitate networking, knowledge exchange, business collaborations, and the showcasing of products and services within a professional or business context.
- The main purpose is to create a networking platform for business, industry, government and Academic Community and engage in meaningful conversations.
Scope in India
- Core MICE infrastructure amenities are at par with most developed countries.
- India has consistently improved its rank in World Bank Ease of Doing Business and WEF Travel and Tourism Competitiveness Rank (54th in 2021).
- Growing Economic Strength of India.
- India has progressed rapidly in the areas like Information Technology, and Scientific Research.
Global Scenario and India
- The International Congress and Convention Association (ICCA) brings out the ranking of countries and cities based on the international association meetings tracked by ICCA.
- As per ICCA Country and City Rankings 2019, USA remained as number 1 country with 934 meetings out of a total 13,254 meetings followed by Germany, France.
India
- Indian MICE has less than 1% share in the estimated global MICE business despite the natural & cultural advantages of India and being one of the highest growing economies.
- India is ranked 28th with 158 meetings in the 2019 ICCA ranking of countries.
Major Strategy
- “Meet in India” Brand for promoting MICE Industry.
- Providing Infrastructure status for financing of MICE infrastructure.
- Skill development for the MICE industry.